Top 5 Personalization Apps in South America Q2 2025

In the second quarter of 2025, personalization apps continued to capture the interest of users in South America. Here’s a look at the performance of the top five apps in this category, sourced from Sensor Tower data.

Lucky Reais: Play & Win saw a significant surge in weekly downloads, climbing steadily from 10K in late April to a peak of 414K in early June. Weekly active users also showed impressive growth, rising from 8.5K to over 266K by mid-June.

ThemeKit - Themes & Widgets maintained a solid performance with weekly downloads initially at 269K, gradually decreasing to 94K by the end of June. Revenue peaked at $216 in late April, with active users consistently over 1.4M throughout the quarter.

Find Phone Anti-theft No Touch experienced a decline in weekly downloads, starting at 371K and dropping to 34K by quarter's end. Revenue remained minimal, while active users fluctuated around the 800K mark.

WidgetKit-OS18 Themes & Icons showed a diverse trend with downloads starting at 286K and dipping to 200K by late June. Revenue saw a slight increase towards the end of the quarter, reaching $222. Active users increased from 198K to 268K.

Finally, Themes - Wallpapers & Widgets experienced a steady rise in downloads from 87K to 180K, with revenue peaking at $178 in early June. Active users saw an upward trend, reaching over 1M by the end of June.

These insights reflect the dynamic nature of the personalization app market in South America. For more detailed data and analysis, visit Sensor Tower.